LEYA AWAD
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26Reasons

Subdued — New Year's edition packaging boxesSubdued / New Year's edition
01

Concept

Subdued explores restraint as a visual language. Through typography, material, composition and handmade details, the project focuses on how something quiet and minimal can still carry character. The final piece brings these elements together in a tactile object designed to be experienced as much as it is seen.

02

Process

Built slowly, one detail at a time.

Subdued process — sunburst and lettering artwork in Illustrator
Subdued process — full New Year's panel laid out on the artboard
Subdued process — cutting and folding the printed box by hand
Subdued process — outer sleeve dieline with gold artwork
Subdued process — inner tray dieline with gold detailing
Subdued process — structural dieline of the box
03

Final

The finished packaging, photographed as a campaign object.

Subdued final mockup — model with the 26 Reasons box
Subdued final mockup — open box with floating outfit pieces
Subdued final mockup — model holding the closed box
Subdued final mockup — stacked 26 Reasons boxes
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