The Archive / File 004 of 009

File 004 of 009

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Section 01 — The idea

From nothing
to something
you could hold.

Brand creation from naming and identity through to packaging and product concept, from nothing to something you could hold. EDIT: add factual project explanation from the supplied material.

01

How it started

Sketches, tests, iterations & the mess in between.

FLUFF'D process — SKU lineup and product variants

FLUFF'D process — inspiration and reference mood

FLUFF'D process — mascot character development

FLUFF'D process — first packaging draft with mascot

FLUFF'D process — original marshmallow box draft

FLUFF'D process — chocolate covered marshmallow box draft

FLUFF'D process — strawberry filled marshmallows box draft

FLUFF'D process — s'mores marshmallow box draft

02

How it turned out

FLUFF'D final mockup — classic toasted cereal packaging

FLUFF'D final mockup — blueberry cereal packaging

FLUFF'D final mockup — strawberry cereal packaging

FLUFF'D final mockup — chocolate cereal packaging

FLUFF'D final mockup — blueberry filled marshmallow box

FLUFF'D final mockup — pineapple filled marshmallow box

FLUFF'D final mockup — strawberry filled marshmallow box

FLUFF'D final mockup — grape filled marshmallow box

FLUFF'D final mockup — original marshmallow box

FLUFF'D final mockup — strawberry marshmallow boxes

FLUFF'D final mockup — blueberry flavored marshmallow box

FLUFF'D final mockup — original marshmallow box with strawberries and bananas

FLUFF'D final mockup — strawberry chocolate s'mores box

FLUFF'D final mockup — white chocolate s'mores box

FLUFF'D final mockup — caramel s'mores box stack

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