808
File / 001808 began as a vintage fashion project built around giving clothing a second life. Through styling, photography, creative direction and film, I developed a visual identity that made each piece feel individual rather than simply second-hand. The project brought together fashion, storytelling and image-making to create a world around the clothes and the people wearing them.
- Creative Direction
- Production
- Photography
- Styling
Artifact / 808 sustainability808 was built around the idea that fashion and sustainability could coexist. By giving pre-loved clothing another life, the project encouraged an alternative to disposable fashion while making vintage pieces accessible and affordable. Sustainability extended beyond the clothes themselves, with conscious packaging forming part of the 808 experience.
The project also had a community-driven side. A percentage from selected drops was donated to support active crises around the world, connecting fashion with a wider sense of responsibility.
Featured in
Cosmopolitan Middle East
808 Vintage was featured in Cosmopolitan Middle East's guide to Dubai's preloved fashion scene, highlighting its accessible pricing and sustainable packaging.
Read the feature ↗808 in motion
From still frames to movement, 808 came to life through styling, direction and film.